Regional Sales Manager

Sterling™ Manufacturing Company is hiring a Regional Sales Manager for Najafgarh, Delhi. This is a fast-track sales role: you will build our distributor network in Najafgarh and the surrounding region, and drive monthly primary sales for LED lighting, fans, wires, switchgear and related electrical goods.

For the first 6 months you must appoint new distributors every month and meet the monthly sales target. If you meet all 6 months of targets, you are promoted to State Head.

This role suits a hands-on sales professional with an active distributor and dealer network in Najafgarh, who wants to grow quickly into state leadership.

• At least one new distributor must be appointed every month for the next 6 months
• Promotion to the next stage only after the monthly distributor targets are met
• Appoint new distributors in Najafgarh and the region every month for the first 6 months, with no month missed
• Activate first billing with every new distributor within 30 days of appointment
• Meet the monthly primary sales target every month for 6 months
• Career path: Regional Sales Manager → City → State Head
• Promotion to State Head after all 6 months of targets are met, with State Head salary and benefits
• The promotion is based only on performance; there is no waiting period after 6 months

• Achieve the monthly primary and secondary sales targets for Najafgarh and the region
• Make a monthly sales plan by product, distributor and territory
• Track order booking, billing, dispatch and achievement every day, and close gaps quickly
• Grow sales within company pricing and credit policy

• Use your existing network to start appointing distributors in the first week after joining
• Cover every major market in the region with active distributors and dealers
• Review distributor stock, investment and market coverage every week
• Replace inactive distributors quickly, and stop price undercutting and market conflicts

• Open new towns, markets and untapped territories around Najafgarh
• Develop institutional, project and B2B orders
• Run dealer meets, product demos and promotions
• Improve product availability and visibility at retail counters
• Track competitor products, pricing and schemes

• Collect payments on time and keep receivables within credit limits
• Send accurate daily, weekly and monthly reports covering sales, collections and new distributors
• Present a monthly review to management

• 6+ years in channel sales, with distributor appointments in your track record
• An active distributor and dealer network in Najafgarh and the region
• A consistent record of achieving monthly sales targets
• Background in electrical goods, LED lighting, fans, switchgear, wires or appliances
• Graduate (MBA in Sales & Marketing preferred)
• Good with MS Excel, email and CRM / sales reporting tools
• Ready to travel across the region 15–20 days a month

• New distributors appointed every month
• Monthly primary sales target achievement
• First billing and active dealer count
• Collections on time
• Market coverage in the region

• Performance incentive: up to 20% of fixed salary, paid quarterly on target achievement
• After promotion to State Head, the State Head salary structure applies
• Final salary depends on experience, current CTC and interview performance